We Open Doors — You Close More Business

Testimonials

Consistent Level of Success

“I have been using the unique services provided by Richard and his team at MaguireZay for over 10 years.  The consistent level of success that we have achieved is solely attributed to their ability to open doors and gain access to top corporate executives and decision makers.  This has enabled us to penetrate new markets and create opportunities that could not have been realized using conventional sales models.  The value that MZ's expertise brings is immeasurable.  Obtaining direct access to decision makers at all levels, which is always the biggest obstacle to sales execution for any company, is not an obstacle for us.  Their commitment to our growth plans tied into their unique success fee structure was the ideal situation for us. Their responsiveness and quality has enabled us to build a level of predictability to our sales cycle that we would not have achieved as quickly as we have. We are indeed spoiled by the competitive edge that this resource gives us.”

– Kevin P. O'Donnell
Healthcare Resources of America

:: Back To Top

We Recommend MaguireZay to our Resellers

“Tamlin Software engaged MaguireZay to generate qualified sales leads for software products and related services. 

We were very impressed with the quality and responsiveness of the leads and especially the introductions directly with decision makers and to the top executives within the prospect companies.

MZ provides quick call to action service.  As part of the demand generation process, MZ was able to thoroughly extract pertinent information relevant to our new business growth goals.  That's how I knew that the leads they would provide to me would meet our quality target.
MZ worked with me to establish fair and reasonable expectations and metrics that minimize the mystery in our sales and marketing efforts. 

Tamlin's new product launch was a tremendous success as a result of our alliance with MaguireZay. We were so impressed with their services that we went on to recommend them to our resellers (VAR'S). Our VAR's increased market penetration by an average of 37% and that has a direct correlation to new business sold.  Their professionalism and dedication to the customer is superior.

MZ is attentive to my needs and easy to work with and accessible.

Another aspect of their business which resonated with us is unlike traditional outside new business providers who earn their fees upfront and then step out of the sale, MZ's stake in my business matches our own.  They are compensated based on the success of their campaign, so I know they are true business partners.”

– Linda Bryan
Tamlin Software Developers Inc.

:: Back To Top

A Real Asset

“This testimonial is to characterize my experience in working with Richard Snyder over the last several years.  I first encountered Richard when my Dallas-based M&A firm entered into a working partnership with the Maryland-based management consulting firm where Richard was a key player on its front-end business development team.  Richard's team was responsible for cold-calling C-level executives in the firm's target market and securing qualified sales meetings.  Historically, my firm had made a cursory attempt at this type of lead generation activity by contracting with several 3rd party lead generation firms, but to little avail.  We found that, unlike selling a specific/tangible/well-defined product, selling consulting services was much more of a “conceptual sale” and, as a result, these firms had limited success sourcing leads. Given this, it was rather surprising to my colleagues and I how much success Richard's group – and Richard in particular – seemed to have at teeing up these types of consulting opportunities.

In 2004 I left to become a partner at a management consulting firm in Chicago.  Very soon after I joined the firm, I assumed overall responsibility for the firm's business development activity.  Richard was one of the first people I brought on to join the team.  During this time, I worked closely with him to clarify/tighten the firm's go-to-market offerings and “pitch”, carefully define the target market and prospect lists, and begin building the business development pipeline.  Based on the target criteria and the defined go-to-market “pitch”, Richard and MaguireZay would call in to the C-level at the target prospects and would essentially fill my calendar with meetings.  Over the 3 years Richard and I worked together here, the firm's top line has doubled.  Perhaps more importantly, though, the firm's overall brand recognition and profile in the target market sectors has improved immeasurably.  Given my experience in working with MaguireZay – as well as my experience in contracting with several other 3rd party lead generation firms – I believe that Richard and MaguireZay have a unique ability to penetrate and open the door at a target prospect company.  I've found that cold-calling is a specific, unique skill; one that requires a great deal of focus, energy, and persistence.  Richard demonstrated that he is uniquely adept at it, and was a real asset.  Moreover, I've always found that, even beyond the calling and lead-generation, Richard was always very interested in thinking through marketing strategy, additional and promising go-to-market channels, etc.  He enjoys getting to be a part of a firm's culture, not treating his involvement like a “sales gig.”  Over the years I have appreciated his insight and his energy.”

- Chris Nemeth
The Keystone Group

:: Back To Top

They Get Work Done for Us

“Since 1999 Richard has provided marketing services for me, first at the Highland Group, and MaguireZay is presently our vendor for Affinity Partners.
The principle deliverable has been to contact and set meetings with executives of targeted companies.  As a result of their efforts we have been able to meet with Presidents, CEO's and other top management of the Fortune 1000.
Opportunities to meet with executives in order to learn their needs for outside assistance, and the subsequent development of a relationship has led to many consulting engagements, including projects for Noranda Aluminum Corp. (American Racing Products), Zilog Semiconductor, Tyssen-Dover Elevator and Finisar Corp.
The preparation for identifying, selecting and qualifying an account has required them to learn the significant value propositions that my firms offer, then communicate it at the executive level in a compelling argument and to pre-qualify the potential client in order to avoid a “dry hole” meeting.  This is a unique and critical skill set.
Because I, along with most of my colleagues, consider the effort and discipline required to conduct successful out-bound campaigns most difficult, frustrating and time consuming, I am relieved that the skills Richard and the MaguireZay team brings gets the work done for us.”

- Jim Williams
Affinity Partners, LLC

:: Back To Top

The Strongest Direct Marketer in The Industry

“Richard Snyder is the strongest Direct Marketer in the industry, capable of setting high level meetings within fortune 50-1000 companies. We've known Richard for over 28 years and it was my father Larry LoPrete who had the pleasure in placing Richard in URC/Gemini Consulting 1981, where he excelled in his professional career as a World-Class Direct Marketer. He was responsible for developing the Direct Marketing department for URC/Gemini and became manager of that department.

Richard later decided to move on from Gemini to enrich his calling career, where Larry had the privilege to place him in with one of our next fastest growing clients, The Highland Group 1994. He was the first Direct-Marketer hired and responsible for the Highland Group's (THG) meetings set in the early stages of the organization. These meetings helped THG land their first pieces of work. Richard is capable of setting Decision-Level meetings and has done so for THG up to when he decided to make a move in 2005. 

Richard felt he had reached his financial limitations and decided to leave THG to become an independent contractor.  He formed MaguireZay and today is working with select firms. 

Kenmore Executives is still working with Richard and MaguireZay presently, by introducing him with pride to additional key clients, as we did with URC/Gemini Consulting and The Highland Group. MZ  continues to footprint other such firms into the consulting industry in need of top notch high level meetings.”

- Joseph LoPrete
Kenmore Executives, Inc.

:: Back To Top

Secured Leads with Many Major US Based Corporations

“MaguireZay worked with Word Works to help to make market penetration into the North American marketplace.  MaguireZay was able to secure leads with many major US based corporations across a variety of verticals that gave us the opportunity to make successful sales.  They were also very responsive to our needs and helped us to add a level of predictability to our sales growth plan.”

- Trilce Revilla-Yates
Word Works

:: Back To Top

They Take Interest In Our Success

“I have had the opportunity to work with MaguireZay in a couple of business ventures and have been extremely satisfied with the results that they have produced.  Richard and his team are professional at what they do.  Their commitment to quality service and putting the customer first really rings true for us. MZ delivers what they promised.  We like the way they take interest in our success and make it a part of the way we work together.  Richard and his team allow our business development people to focus on what they do best whilst getting them in the door to do so, which is half the challenge. In today's challenging and uncertain economic climate I would recommend MaguireZay to any industry that is looking to expand their market presence and business.”

- Timothy P. Noonan Ph.D.
Landhouse Strategies, LLC

:: Back To Top

Testimonials
Consistent Level of Success

We Recommend MaguireZay to our Resellers

A Real Asset

They Get Work Done for Us

The Strongest Direct Marketer in The Industry

Secured Leads with Many Major US Based Corporations

They Take Interest In Our Success

 

  • Quality

    You will not find a finer collection of sales professionals anywhere in the marketplace, and the quality of our people translates directly into the quality of the prospects our demand generation services produce for you.

  • Responsiveness

    Through seamless strategic and financial alignment with your company, we respond expertly to your needs and your strategic intent.  Our sophisticated and adaptive demand generation tactics create more qualified meeting opportunities with your targeted prospects.

  • Predictability

    Our focus on results and 'Old School' approach takes demand generation to the highest echelon: allowing you to build predictability into your growth plan.  Rely on us to help you meet and exceed your business goals